Influencer Campaigns | Overtone x Target
Managing the influencer campaigns for Overtone’s collaboration with Target was such a fun experience! Our goal was to spread the exciting news that Overtone was now available in Target stores, and we knew the perfect way to do that was by tapping into the vibrant and passionate beauty community. We worked with a diverse group of influencers who shared their love for Overtone’s colorful haircare products in creative, eye-catching ways. Whether it was showcasing their bold hair transformations or sharing easy shopping tips, their authentic voices made the campaign feel personal and relatable.
To keep the momentum going, we made sure influencers had everything they needed to drive excitement, including unique promo codes and exclusive links for their followers. We also created a fun hashtag, #OvertoneAtTarget, to encourage fans to join in on the celebration and share their own Overtone shopping experiences. The campaign was a huge hit, bringing a fresh wave of energy to the launch and making it easier than ever for beauty lovers to find Overtone products at Target!
