Influencer Content Day | Overtone's Smoky Collection
Producing the Influencer Content Day event for the launch of Overtone’s Smoky Collection was an unforgettable experience! The event was designed to give beauty influencers an exclusive, hands-on opportunity to try out the new collection while creating stunning content. Influencers were invited to a private boutique salon in the heart of Beverly Hills where they could choose from a range of smoky hues to transform their hair.
Overtone’s expert colorist Edson and his amazing team were present, ensuring each person left with a customized look that reflected the vibrant, smoky tones of the collection. The atmosphere was filled with excitement as influencers prepped for their dramatic hair transformations! The professional photos below were taken by Luke Wooden.
before
after @briannemackey
