Halloween PR box - Strategic Gifting

For Halloween, I created an unforgettable PR gifting campaign for Overtone by sending out over 300 themed PR boxes to top beauty influencers. Each box was carefully designed with spooky, fun elements that tied into the vibrant hair colors Overtone is known for, giving influencers everything they needed to create festive, bold looks. The campaign generated an overwhelming amount of excitement, resulting in thousands of Instagram stories, posts, and tags from influencers showing off their hair transformations.

The buzz was palpable, with the campaign generating over $400,000 in exposure value from all the organic content. It was a highly successful way to engage with both influencers and their followers while celebrating the Halloween season with a colorful twist!