Influencer Pool Party - Wrapping up Summer in Style with Overtone

It was a hot summer day in the beautiful city of Los Angeles. we wanted an excuse to wrap up summer in style and celebrate with great hair!

As the Influencer Manager for the brand Overtone, I have helped the team to plan and execute an Influencer Pool Party in August of 2023. We had over 60 influencers - with small, medium and large audiences - stopping by our event and sharing lots of content on their social channels.

We had brand activations such as a vegan and cruelty-free nail polish station in collaboration with the brand Ella+Mila, a color analysis corner where influencers had a scheduled one-on-one session with a color professional, a hair color station where our community of creators could dye their hair and film every step of the process and a fabulous wine bar in collaboration with Franzia Wines! It was so fun!

During the afternoon we’ve served tropical Acai Bowls made to order and we had a deliciously pretty fresh fruit platter available at all times. On the day of the event, we were focused on connecting with our influencer community on a deeper level and making great memories together, and we did just that.