My Favorite Social Media Cases
Instagram is primarily a visual platform, therefore, a good sense of style and visually appealing creative assets are a must-have in order to run a successful social account. High-quality images and videos can evoke emotions while telling a story, which creates a strong brand persona and identity. We also can't forget that social media is where businesses can interact with their audience directly when responding to comments and interacting with other accounts to foster and nourish a sense of community. The interactive nature of social media ends up creating a space for a personal connection between brands and consumers.
Influencer marketing is, of course, also a key-factor in order to achieve an effective social media strategy. Influencers are known for their authenticity and relatability. Their content often feels more like a recommendation from a friend rather than a traditional advertisement and this raw authenticity resonate with audiences on a primary level, making influencer marketing a powerful tool for creating a genuine connection between a brand and its potential customers.
Since social media and influencer marketing and true passions of mine that I have dedicated my career to, I have selected a few of my favorite Instagram accounts that I have managed throughout the years:
@kinemaster
@jazzifitness
@pearlparadise
@theonebeauty
@massagebymarisa
