Influencer Marketing Campaigns for KineMaster
“A Brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” — Scott Cook
Creating a successful influencer campaign is a lot more complicated than it looks like. From talent research, to negotiating their fees, writing contracts and providing a creative brief… There is a lot of steps involved in the process, but I believe that the number one secret for a great campaign is that the content creator has to sincerely connect with the brand and with the product that they are promoting.
I have extensive experience in developing a creative brief to make sure that the influencer understands the brand’s vision and expectation for the partnership. Here’s a sneak peak of my favorite influencer marketing campaigns that I have managed:
