Building a Loyal Community for Get Yok'd
Building a content creator community for Get Yok'd involved strategically identifying local fitness influencers whose values and audiences aligned with the brand. My focus was on offering only gifted partnerships rather than paid collaborations, and what I valued the most when finding new creators to partner up with was the authenticity and shared passion for sports nutrition and fitness.
By nurturing relationships and constantly communicating with individuals who were not only influencers but also customers and part of the local fitness community, I was able to establish a community of authentic personalities who were eager to share about their unique experiences with Get Yok'd.
The collaborations felt more like a mutually beneficial partnership than a transaction, with influencers integrating Get Yok'd products into their lifestyles and fitness routine. This approach helped foster a sense of community, where both the influencers and their followers could engage in conversations about fitness, nutrition, and personal progress.
Watch my favorite collaborations below:
